I’ve been a long-term paying subscriber to Last.fm. Paying, mind. I include a link to my profile in any list of social media addresses. If you look down and to the right, you’ll find a widget showing what I have most recently listened to, a service provided by a Last.fm app.

Music is important to me for my writing. As a neuro-atypical synaesthete, for whom background noise can occasionally be physically distressing, music is an obligatory defence against the outside world when I’m trying to lose myself in a story, whether writing or reading. I listen to music when I’m training. I can’t imagine life without it. I spend more than I should on music – for the shapes, for the soundscapes, for the inspiration, for the motivation, for the rhythm, sometimes for the distraction – and I love discovering new artists. I used to be a heavy Pandora user. When that ceased being available in the UK, I switched to Last.fm, which offered a similar service.

Two days ago I received an email that said the service was changing.

From 28th April, our subscription radio streaming service will come to an end. This means subscriber radio will no longer work on any platform or device. We’re making this change to focus on improving scrobbling and recommendations, while continuing our goal of being your #onemusichome. Of course you’ll still be able to listen to all of your favourite stations on the new Last.fm Player, as well as listen to your favourite tracks with our recently launched on demand playback feature via Spotify.

If, like me, you’re not sure what that means, allow me to simplify.

The last.fm streaming service ceases to be from the 28th April. You will no longer be able to open the desktop app, turn on your favourite radio channel, and have it play for as long as you like with no ads. Instead, you will have to go to the website, where you can start your radio station, but it will stream videos from YouTube, complete with the adverts.

Even if you subscribe.

As a subscriber, you can get 30% discount in the forthcoming merchandise store (woot, I’m sure) and use tags to exert some illusion of control over your ad-filled youtube stream. And your avatar will say “subscriber”, so everyone knows you’re a sucker prepared to pay for a 30% discount on a lousy t-shirt.

Needless to say, I am cancelling my subscription.

I don’t know if there’s anything out there offering Last.fm’s comprehensive level of curation and discovery. They had one of the largest catalogues on the internet for streaming music and cross-platform availability. They had a range encompassing obscure industrial ambient and popular classical. I had prog rock, opera, trance, dance, electronica, baroque… I have yet to find a genre Last.fm has excluded, whether by act or omission.

Last.fm claim that they are going to focus on scrobbling, but I have no idea where they get the idea that anyone is going to pay for a service that merely records what one has been listening to recently. Don’t get me wrong: it’s fun knowing how my musical habits are changing, but my musical habits are constantly changing. I don’t really need something to tell me that.

There are plenty of artists who have earned royalties because I discovered them on a streaming service. Artists I didn’t know, like Roly Porter (I now own his two most recent studio albums on CD); artists I knew and loved but whose catalogue included songs I hadn’t heard before, or hadn’t heard in a very long time. Streaming radio is a way for people who love music to discover new things to love, and people are willing to pay for things they love.

Yes, there will always be those who say why pay for something if it’s available for free, but they’re the hawks of Game Theory, and they’re outnumbered by those who want to reward the creator of something good. If we don’t reward our artists, they will stop making art. Most people with half a brain cell can comprehend that.

I have spent 6 years teaching Last.fm what I like, which is a considerable investment, and now starts the difficult quest for another streaming service, and the painful process of teaching it what I like.

Any recommendations?